Publicity & Product Placement
Silver Leaf PR will develop a Media Kit to distribute to relevant media. This will include a Media Release, Designer/Director Profile, Look Book or Product Descriptions and high-resolution images. Once distributed to the media, Silver Leaf PR will follow up via email and phone communication to secure coverage within relevant features, product pages, fashion spreads, gift guides etc.
Consumer Promotions are used to generate additional media coverage, increase brand awareness and expand the mailing list database. Silver Leaf PR will identify suitable non-conflicting promotional partners so that promotional prize packages can be developed and pitched to the media. Silver Leaf PR will manage all aspects of the promotion including:
- Media positioning and space allocation negotiation
- Image placement
- Website or Stockist enquiry details
- Promotional Copy
- Database collection
- Prize Distribution
Silver Leaf PR manages product launch events targeted to VIP’s, celebrities, potential buyers and the media to ensure your brand receives positive media exposure, credibility and generates excitement amongst your target market. Event management services include:
- Event concept & theme development
- Targeted guest list including media, celebrities and VIP’s
- Invitation copy, design & distribution
- Management of RSVP’s
- Sourcing sponsorship eg. Venue, Alcohol, Gift Bag items
- Securing media attendance and subsequent coverage
- Audio visual, lighting and staging requirements
- Casting of Models, Choreography & Styling
- Post event media follow up
Celebrity Association & Endorsement
Leverage positive media coverage, consumer interest and exposure nationally through both paid and unpaid celebrity endorsements. Unpaid celebrity association and endorsements can be sourced by supplying well-known Australian and visiting International celebrities with your brands’ products to trial or by dressing them in your latest season’s collections at events, movie premieres and awards nights.
Online Social Media Management
Silver Leaf PR can create, maintain and update Online Social Media pages on Facebook and Twitter so your brand isn’t left behind. Silver Leaf PR will maintain your brand’s online presence by regularly posting new product images, new media clippings and endorsements, promoting new styles or products, building relationships with fans, followers and media as well as managing social media promotions and giveaways.
Apart from Media Release and Profile writing, Silver Leaf PR also offers the following Copywriting services: Newsletters, Brochures, Invitations, Product Descriptions, Website content, Blog content and News articles. Through clear and effective writing techniques, we can help you deliver key messages to make your targeted audience take notice.